Full Re-Branding for Couture Blueprint

LRP Designs
Apr 29, 2022
2 min read

Couture Blueprint is an accessories boutique that sells accessories that caters to women, men, and kids. Sunglasses or jewelry are not just an accessory, but for their customers, it shows an individuals personality from the inside out.

Project Overview: I have been working with this company since they opened their site in 2019 and have been their go to marketing designer. For this project we did a complete Re-Design of the companies branding. This project included logo and website design, marketing material design and creative direction for photo and video shoot.

The Logo: In 2019, the owner of Couture Blueprint came to us looking for logo design that spoke to who they were. At the time they only sold to Women and wanted their logo to represent a queen. So we created a logo with a crown. Now, they wanted to refresh the brand and make it gender neutral, clean and modern. The new logo is what the owner calls " A Sea of Blue with a Touch of gold".

Logo Design

Graphic Designed: Since they were doing a complete rebrand I create all new Thank you cards, Launch Graphics, and Social Media templetes for the company

The Website: For this project I focused on a completely custom design using the Wix platform. Using the new color palette and logo and incorporating white space I was able to refresh the website. The idea behind this design was to make everything modern, fun and visionally attractive. Creating an inviting and welcoming site for visitors shop and envision their selfs in the sunglasses.

Couture Blueprint